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The Dole Nutrition Institute – DIY Garden Kit

Grow Your Own

The Dole Nutrition Institute teaches that a healthy diet begins with smart food choices. Drake embraced this important mission by designing a DIY Garden Kit to enable families to grow their own fruits and vegetables at home.

The_Dole_Nutrition_Institute-DIY_Garden_Kit

OBJECTIVES:

  • Empower families to grow fresh fruits and vegetables at home
  • Educate families on the importance of a healthy diet
  • Safely package seeds, pots & literature materials in a graphically compelling, visually interesting design

SOLUTION: Drake created a dynamite retail package to showcase the delicious contents of the Garden Kit. Drake Container’s skillful execution of full-color litho printing combined with a water-resistant coating on the product insert complemented the stylish solution. Finally, Drake Pack’s fulfillment and distribution services delivered the kits to families ready to take charge of their overall health!

RESULTS: We are happy to report that initial online sales of the Garden Kit have easily outpaced anticipated demand. As a result, Dole is also exploring product distribution through traditional retail channels.

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