SOLUTION: Drake executed a multi-faceted dimensional display that generated excitement at the point of sale with larger-than-life graphics designed to encourage consumer purchases. The oversized typography, product graphics and brightly-colored illustrations playfully brought the promotion to life. In addition, the display was designed to collapse flat for easy shipment and assembly at retail through the skillful use of die-cut components. Drake Container manufactured all components and Drake Pack shipped the display kits to retail locations nationwide.
RESULTS: Product sales exceeded those of the previous Cinco De Mayo promotions, enabling Corona to retain premium retail placement.
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