Portfolio / Single Project

Corona – Cinco De Mayo

High Five!

Corona turned to Drake to create, execute and deliver an impactful seasonal display solution to increase awareness of its recent Cinco De Mayo sweepstakes campaign.

CincoDeMayo_Corona_CS

OBJECTIVES:

  • Drive consumer traffic to the Corona brand during the busy holiday season
  • Encourage participation in the Cinco De Mayo sweepstakes via a high-impact display solution
  • Require minimal retail setup while delivering maximum visual impact at the point of sale

SOLUTION: Drake executed a multi-faceted dimensional display that generated excitement at the point of sale with larger-than-life graphics designed to encourage consumer purchases. The oversized typography, product graphics and brightly-colored illustrations playfully brought the promotion to life. In addition, the display was designed to collapse flat for easy shipment and assembly at retail through the skillful use of die-cut components. Drake Container manufactured all components and Drake Pack shipped the display kits to retail locations nationwide.

RESULTS: Product sales exceeded those of the previous Cinco De Mayo promotions, enabling Corona to retain premium retail placement.

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