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AudioQuest – Clean Screen

Squeaky Clean

AudioQuest is a manufacturer of high-end audio and video accessories. When it needed a packaging solution for introducing its Clean Screen product at Costco, Drake Pack stepped into the picture to deliver results – and increased sales.

AudioQuest-Clean_Screen

OBJECTIVES:

  • Increase sales of AudioQuest product in the club channel
  • Develop an environmentally-friendly, cost-effective pack that meets or exceeds strict retail guidelines

SOLUTION: The Drake Company offered an integrated solution comprising package design and development, graphic & structural design, manufacturing, pack-out, and distribution. Lite-Pak, our sustainable club pack, was chosen for its superior strength, and consumer-friendly ease of opening vs. traditional clamshells.

Our Drake Ideas and Drake Display teams designed and engineered the primiary packaging as well as the overall display. Our Drake Container division managed the production of high-quality litho printing. Finally, our Drake Pack division handled pack-out and distribution to all Costco locations nationwide.

RESULTS: Sales of the bundle pack were a great success, as the initial forecast indicated 6X the volume of the original pack. As a result, AudioQuest has become a year-round mainstay in the electronics category at Costco.

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