SOLUTION: The Drake Company offered an integrated solution comprising package design and development, graphic & structural design, manufacturing, pack-out, and distribution. Lite-Pak, our sustainable club pack, was chosen for its superior strength, and consumer-friendly ease of opening vs. traditional clamshells.
Our Drake Ideas and Drake Display teams designed and engineered the primiary packaging as well as the overall display. Our Drake Container division managed the production of high-quality litho printing. Finally, our Drake Pack division handled pack-out and distribution to all Costco locations nationwide.
RESULTS: Sales of the bundle pack were a great success, as the initial forecast indicated 6X the volume of the original pack. As a result, AudioQuest has become a year-round mainstay in the electronics category at Costco.
[shareaholic app=”share_buttons” id=”7014644″]