Crayola
Background:
Schroeder & Tremayne, Inc., needed a display supplier who could make child's play of packaging and promoting its new Crayola® Clean Kid Pack bath product line.
Objective:
Capitalize on the Crayola brand to combine three bath-time products into an appealing primary pack, then design a pallet display that would deliver a clean sweep in sales at a national club-store chain.
Solution:
Drake Pack brought some good, clean fun to the retail chain. Awash in sunny Crayola yellow, the pallet display featured playful tray graphics reinforced by four-color art on the primary packs. From initial concept to pack out of products sourced from multiple locations to final shipment to the distribution centers, Drake worked hand-in-hand with the client to ensure quality control at every stage.
Results:
The extremely successful pallet program opened the door to new opportunities for the client at the club-store level.
