The Rooster Group
Background:
As one of the world's leading producers of first-class work gear, The Rooster® Group relies on strategic partnerships around the globe to ensure its ongoing reputation for excellence. Thanks to its long-term relationship with Drake Pack and Drake Container, it can rest assured that its distribution systems and promotional displays work as hard as its products do.
Objective:
Deliver world-class fulfillment and logistics services to ensure timely, on-demand delivery of multi-sourced products. Provide a consistent marketing presence across various display units, unifying primary packaging for items paired in value/combo packs.
Solution:
Acting as a principal distribution point for The Rooster Group, Drake Pack receives container loads of goods dockside, then unloads, inspects, sorts and packs them into custom-designed displays for direct shipment to home-improvement and hardware retailers in support of quarterly promotions.
Results:
Working under the pressure of extremely tight time frames, Drake capitalizes on its flexible business model to provide unparalleled logistics support and on-time, trouble-free delivery.
